Hello, I’m Scott. I am a marketing consultant from Toronto specializing in digital marketing strategy.

I work with businesses and individuals

to tell stories, grow their presence and

achieve their goals.

Understanding your strengths and opportunities is key to seeing return on investment in any marketing strategy. Your digital strategy should be comprehensive, unique, and holistic to your overall marketing. I help to establish clear objectives, identify key audiences and set out long and short term paths to meeting them.

There are an overwhelming amount of tactics you can use to your advantage online, make sure your strategy needs to be focused where it matters most for your goals and resources. Your branding, traditional marketing, eCommerce experience, content, social media, paid search marketing, organic search presence, and email marketing all need to be aligned under a clear vision and voice.

I help businesses grow by tailoring a custom strategy according to their unique needs.

1

Digital Marketing Consultation

Discovery sessions, data analysis, strategy auditing, competitor and market research, forecasting, budget optimization.
2

Tracking & Analytics

Website analytics setup, tag implementation/conversion tracking, dash-boarding and report automation.
3

Content & Social Media Marketing

Audience analysis, audience driven content strategy, content integration & syndication and community management.
4

Search Engine Optimization

Website audits, on-site optimization, content gap analysis & content strategy, local search optimization, backlink optimization, and conversion rate optimization.
5

Paid Search & Social Marketing

Channel strategy, account setup or restructuring, management and optimization using platforms like Google Ads, Microsoft Advertising (Bing Ads), Facebook Ads or LinkedIn Ads.
6

Display & Programmatic Advertising

Setting up and managing display campaigns, direct buys or DSP campaigns using platforms like Google DV360 (DoubleClick), Quantcast, StackAdapt, Google Display Network or Verizon Media (Oath).
Scott Moodie

Certified digital marketing geek.

Coming from a family with a largely entrepreneurial background, there’s nothing I love more than to see businesses succeed in connecting with their customers and improve their business online and offline. I have been lucky enough to have the opportunity to do this over the past 5 years, working with small businesses to national brands to make the most of their digital presence.

Certifications
  • Google Ads (Search, Display, Mobile, Shopping, Video)
  • Google Analytics (GAIQ)
  • Bing Ads Accredited 
  • HubSpot Content Marketing 
  • HubSpot Inbound Marketing
  • Google Digital U
  • Google Digital Sales
  • Waze Ads

Enough about me, let’s talk about you.