So you’ve become a yogapreneur! You’re on your way to turning your passion into profit. Being able to do what you love most is a good foundation for running a successful business. When you truly believe in the services or products you offer, people feel it and it’ll show in the quality of your work.

Your studio is prepared for its grand opening! The ambiance in the room is radiant, yet soothing. While the newly polished floors are ready to hold its first yoga session with fresh new faces to fill the room. Knowing there were other yoga studios in the area before you started out, you’re still hoping that your brand new studio will inspire people to try something new.

So, how do you grow your yoga studio in an already crowded market?

The first thing to note: despite any competition, there is always potential to grow your business, if you implement a solid strategy for promoting your studio.

Here’s how:

Get found on Google

Start a Google My Business page right away.  This will immediately start building your internet presence.  Meet your customers expectations by appearing in search results and ensuring that all of your contact information (address, phone number, and website) is correct and current. Google offers features that allows viewers to click ‘Call’ to get in contact directly from Google. Also, having your business location registered with Google will help connect you with people who are searching for “yoga studios” in your area.

Be unique

Offer services that are different from other studios in the area.  Talk to people in the area and ask them what they think about their current yoga studio, what they feel is lacking, or wish they could have more of.  Try to meet people’s expectations and try new things like, yoga in the park or yoga for mommies and tots.

Be social

Start a Facebook business page to share tips on healthy eating for the everyday yogi. The content that you share on Facebook should be educational or informative. Be less promotional to reel in an authentic following.  The ultimate goal for your Facebook page is to connect with people of similar interests and build relationships.

Blog about it  

Start a blog on your website. Share insightful articles that you believe people would be most likely to type into search engines like: “a beginners guide to yoga” or “what to expect during a yoga session.” Blogs are a great way to promote your business without being “salesy.” And if you exercise good SEO strategies in your writing, your website will have more of an opportunity in appearing in organic search results. Never underestimate the power of content.

Photograph it  

Complete your Google My Business page with photos of your yoga studio.  What better way to inspire trust in yogis than to offer them a tour of your studio before they visit. Even better, with Google Street View, you can hire a professional to capture a 36- degree photo of your studio where people can actually experience your business from their mobile phones or anywhere they can access the internet.

From the Airi blog, find more articles for small business owners.